Graphic design is a field that uses images and typography to communicate a message. Designers use these tools to inform, persuade, organize, stimulate and locate.
It is also used to create logos and other identifiers that help companies and brands become recognizable. It is also a key part of packaging and product design.
Visual Communication
Visual communication is the ability to communicate ideas and information through images, videos, graphics, and other visual media. It includes everything from logos and packaging to advertising campaigns and digital interfaces.
It’s no secret that people tend to retain more information when they see it visually than they do in text form. This is especially true in marketing and advertising, as well as for internal team communications.
But it’s also important in everyday business communication. Whether it’s a simple screenshot to show a new employee how to use a specific software program or a narrated screencast that guides employees through standard procedures, visuals are an excellent way to make important information stick.
For example, a graphic designer can create a colorful infographic that makes important data easy to digest. Or a video creator can take a screenshot and turn it into an explainer video that helps a company’s team understand their objectives or office policies.
Human-Centered Design
In graphic design, human-centered design is a technique that helps you create products and services that meet the needs of your audience. This approach is more effective than traditional design techniques that focus on ego and self-serve, and it also allows you to produce a product that people will actually use and want.
One of the biggest reasons startups fail is because they fail to connect with their target market. Keeping your consumers at the forefront of your creative process can help you create products and services that will be beneficial to them and ultimately drive your success.
The human-centered design process consists of cultivating empathy with the people you’re designing for and creating solutions that they would truly embrace. It includes researching your consumer’s problems, generating ideas, sketching, prototyping, and more.
Do you need graphic design services?
Every company today needs the services of a graphic designer not only to create impressive marketing materials like brochures, stationery, websites, and social media designs but also to effectively communicate the message to the target audience.
Digital Graphics Technology
Graphics technology uses computer hardware and software to digitally synthesize, process and manipulate visual content. It includes graphical user interfaces, sprite graphics, rendering, ray tracing, geometry processing, animation, vector graphics, and 3D modeling.
Graphic designers often use computer graphics to convey information in print media, such as brochures and websites. They can also be used to entertain and elicit a sense of escape from everyday life, such as gaming logos or mobile game app designs.
Today’s digital trends are redefining graphic design. From laptops and tablets to mobile apps, there’s always something new that can help a designer make their work easier.
The EFSC Department of Digital Design and Graphics Technology offers courses to prepare students for careers in the field. The program focuses on visual design and communication skills in a computer production environment using current industry-standard hardware and software. The two-year Associate in Science degree and four certificate options are designed for the current and future needs of computer graphic artists and designers.
Careers
Graphic designers have a variety of career paths depending on the type of design work they do. Some design for print materials, such as brochures or product catalogs, while others focus on digital marketing materials like websites and mobile apps.
A graphic designer must consider not only visual aesthetics, but also the design’s impact on a user’s ability to process information and the design’s effectiveness at conveying a message or selling a product. This can involve applying color theory and incorporating audience targeting to ensure the design appeals to the target demographic.
A graphic design career also requires a number of soft skills, including communication abilities and comfort with technology. These are personal qualities that a person can acquire through their education, life experience, or professional development.
