Overview of Online Graphic Design Degree Programs

Online graphic design degree programs offer flexible and accessible pathways for aspiring designers to develop their skills and expand their creative horizons. These programs provide a comprehensive education in visual communication, covering topics like digital illustration, typography, branding, and multimedia design. With the convenience of remote learning, students can balance their studies with personal and professional commitments while gaining valuable industry experience. Understanding the variety of options available helps prospective students choose the program that best fits their goals and interests in the dynamic field of graphic design.

What is an online graphic design degree?

An online graphic design degree program provides students with the opportunity to learn the principles and techniques of visual communication through flexible, remote coursework. These programs are designed to equip students with the skills needed to create compelling visual content for various digital and print media.

What is an online graphic design degree? It is a educational qualification awarded upon completion of a curriculum focused on graphic design principles, software proficiency, and creative problem-solving, all accessible through online learning platforms. This type of degree offers the convenience of studying from home while gaining the knowledge and skills necessary to pursue careers in advertising, branding, web design, and other fields within the visual communication industry.

Advantages of pursuing an online degree

Online graphic design degree programs offer flexible and accessible opportunities for students to develop their creative and technical skills from anywhere. These programs typically encompass courses in typography, branding, digital illustration, and multimedia design, preparing students for various careers in the visual communications field. Many institutions also incorporate portfolio development and real-world projects to enhance practical experience.

One of the main advantages of pursuing an online degree in graphic design is flexibility, allowing students to balance their studies with work or personal commitments. Additionally, online programs often provide a broader range of course options and access to expert instructors regardless of geographic location. The virtual learning environment encourages self-paced study, which can lead to a more personalized and effective learning experience. Graduates from online programs often find that these degrees are just as reputable as traditional on-campus credentials, opening doors to numerous career opportunities in the creative industry.

Common curriculum components

Online graphic design degree programs offer students the flexibility to develop their creative and technical skills in a convenient digital format. These programs typically cater to aspiring designers seeking to build a strong foundation in visual communication, digital media, and design principles without the need to attend on-campus classes.

Common curriculum components include courses in foundational design principles, digital illustration, typography, color theory, and layout design. Students often engage in software training using industry-standard tools such as Adobe Photoshop, Illustrator, and InDesign. Additionally, coursework may cover web design, animation, user experience (UX) design, and branding. Many programs also incorporate portfolio development, project-based assignments, and opportunities for collaboration to prepare students for real-world design challenges.

Curriculum and Course Content

A well-structured curriculum and course content are essential components of an online graphic design degree program. These elements provide students with a comprehensive understanding of the fundamental principles, tools, and techniques necessary to succeed in the dynamic field of graphic design. Through carefully curated courses, students gain practical skills and theoretical knowledge that prepare them for various creative and professional challenges.

Core graphic design principles

In an online graphic design degree program, curriculum and course content are crafted to provide students with a solid foundation in core design principles and practical skills essential for the industry. Students explore various aspects of visual communication, ensuring they develop both technical abilities and creative thinking necessary for professional success.

• Introduction to Graphic Design: Fundamentals and history of graphic design, including essential terminology and concepts.
• Design Principles: Deep dive into balance, contrast, alignment, repetition, proximity, and whitespace to create visually appealing compositions.
• Color Theory: Understanding color relationships, mood, symbolism, and effective color palettes for different projects.
• Typography: Principles of font selection, layout, readability, and the emotional impact of type in design.
• Digital Tools: Training in industry-standard software such as Adobe Photoshop, Illustrator, and InDesign.
• Composition and Layout: Techniques for arranging elements effectively to guide viewer attention and communicate messages clearly.
• Branding and Identity: Creation of logos, brand guidelines, and visual identities that represent organizations.
• User Interface and User Experience (UI/UX): Designing intuitive and engaging digital interfaces.
• Portfolio Development: Curating and presenting a professional portfolio to showcase skills and projects.

Digital illustration and visual communication

Our online graphic design degree program offers a comprehensive curriculum focused on digital illustration and visual communication, essential skills for aspiring designers. The course content includes fundamental principles of design, color theory, typography, and composition, ensuring students build a solid foundation. Students engage in practical projects that develop their proficiency in digital tools such as Adobe Photoshop, Illustrator, and InDesign, enabling them to create compelling visual content. The program emphasizes effective visual storytelling, branding, and user interface design, preparing graduates for diverse careers in graphic and digital media. By combining theoretical knowledge with hands-on experience, the curriculum aims to cultivate creative and technically skilled professionals ready to excel in the dynamic field of graphic design.

Typography and layout design

The curriculum for an online graphic design degree typically encompasses a comprehensive range of courses that cover fundamental design principles, digital tools, and advanced creative techniques. Students often explore topics such as typography, color theory, composition, branding, and user experience design, ensuring they develop both technical skills and artistic sensibility.

Course content emphasizes hands-on projects and real-world applications to prepare students for professional design careers. Students learn to create visually compelling content by applying various software programs like Adobe Photoshop, Illustrator, and InDesign, while also understanding the importance of visual communication and storytelling through images.

Typography plays a crucial role in graphic design education, focusing on the selection, arrangement, and manipulation of type to communicate messages effectively. Students study typefaces, font pairing, hierarchy, and readability to enhance their designs and ensure clarity in visual messaging.

Layout and composition are also central components of the curriculum, teaching students to arrange visual elements harmoniously within a design. Understanding grids, spacing, balance, and alignment helps create aesthetically pleasing and functional visuals across diverse media formats.

In an online setting, special attention is given to developing skills in digital layout design, incorporating multimedia, and understanding responsive design principles. By mastering typography and layout, students are equipped to craft professional and impactful visual communications suitable for print, web, and interactive media.

Adobe Creative Suite and industry software

A comprehensive online graphic design degree program offers students an in-depth curriculum that covers fundamental design principles, creative techniques, and industry best practices. The course content typically includes topics such as typography, color theory, layout design, branding, and visual communication, ensuring graduates are well-prepared for professional roles. Throughout the program, students gain hands-on experience with industry-standard software, particularly Adobe Creative Suite, which encompasses programs like Photoshop, Illustrator, InDesign, and After Effects. Mastery of these tools is essential for creating digital art, marketing materials, and multimedia content. Additionally, students often explore other industry-specific software, such as Sketch, Figma, and Canva, to broaden their technical skill set. An online degree in graphic design offers flexibility and accessibility while maintaining rigorous training aligned with current industry demands, preparing students for successful careers in a competitive field.

Web design and UI/UX fundamentals

Our online graphic design degree program offers comprehensive curriculum and course content focused on web design and UI/UX fundamentals. Students will learn the principles of visual communication, color theory, typography, and layout design to create visually appealing websites. The coursework includes hands-on projects in wireframing, prototyping, and designing user interfaces that enhance user experience. Emphasis is placed on understanding user-centered design processes, usability testing, and responsive design techniques. Through expert-led modules, learners develop the skills necessary to craft engaging, functional digital products that meet modern web standards and user expectations.

Branding and identity development

Our online graphic design degree program offers a comprehensive curriculum that covers fundamental design principles, digital illustration, typography, branding, and visual communication. Students will engage with practical projects, tutorials, and real-world assignments to develop their technical skills and creative thinking. The course content is regularly updated to reflect industry trends and technological advancements, ensuring graduates are well-prepared for a dynamic job market.

In addition to technical skills, the program emphasizes branding and identity development, teaching students how to craft compelling visual identities for businesses and organizations. Through coursework focused on logo design, brand strategy, and visual storytelling, learners gain the ability to create memorable and effective branding materials. This integrated approach ensures students not only master the artistic aspects of graphic design but also develop strategic skills essential for building strong brand identities in the digital age.

Portfolio development and critique

In an online graphic design degree program, curriculum and course content are thoughtfully curated to provide students with a comprehensive understanding of design principles, digital tools, and creative techniques. Courses often cover topics such as typography, branding, user interface design, illustration, and motion graphics, ensuring a well-rounded education that prepares students for diverse industry roles.

Portfolio development is a critical component of online graphic design programs, allowing students to showcase their skills and creativity. Throughout the course, learners are encouraged to build a diverse and professional portfolio that highlights their best work, incorporating projects from different disciplines to demonstrate versatility and technical proficiency.

Critique sessions are integral to the learning process, providing constructive feedback from instructors and peers. This collaborative evaluation helps students refine their design concepts, improve technical execution, and develop a critical eye for their work. Online programs often facilitate virtual critique sessions through video calls, forums, or portfolio reviews, fostering an interactive and supportive learning environment.

Admission Requirements and Process

Choosing to pursue an online graphic design degree involves understanding the admission requirements and application process. Prospective students should familiarize themselves with the necessary academic qualifications, portfolio submissions, and application deadlines to ensure a smooth entry into the program. A clear understanding of these steps will help applicants confidently navigate the admissions process and embark on their creative educational journey.

Prerequisite qualifications

To apply for an online graphic design degree, applicants must typically meet specific admission requirements and follow a straightforward process. Most programs require a high school diploma or equivalent as a prerequisite qualification. Additionally, prospective students may need to submit a completed application form, transcripts, and a portfolio showcasing their creative work. Some institutions also ask for letters of recommendation and a personal statement explaining their interest in graphic design.

The admission process usually involves an online application submission, which is reviewed by the admissions committee. Some programs might require an interview or a review of the applicant’s artistic portfolio to assess their creativity and technical skills. Once accepted, students often need to complete prerequisite courses in basic design principles, art, or computer skills before advancing to more specialized coursework in graphic design. Meeting these requirements ensures students are well-prepared to succeed in an online learning environment and develop essential skills in the field.

Application procedures

Applying for an online graphic design degree typically involves meeting specific admission requirements and following a structured application process. Prospective students should typically hold a high school diploma or equivalent, with some programs preferring or requiring a portfolio of creative work to demonstrate their skills and potential. Additionally, some institutions may request transcripts, letters of recommendation, and a personal statement or essay outlining the applicant’s interest in graphic design and career goals.

The application procedures usually include completing an online application form through the university’s admissions portal, submitting all required documents such as transcripts, portfolio, and recommendations, and paying an application fee if applicable. Many programs also require applicants to attend an interview, either virtually or in person, to assess their motivation and suitability for the program. After submission, applications are reviewed by admissions committees, and prospective students are notified of their acceptance status via email or the portal. It’s important for applicants to verify specific requirements and deadlines directly with the institution offering the online graphic design degree.

Portfolio submission guidelines

To pursue an online graphic design degree, applicants must typically meet specific admission requirements and follow a streamlined application process. Most programs request an online application form, a high school diploma or equivalent, and transcripts demonstrating academic achievement. Some institutions may also require letters of recommendation and a personal statement explaining motivation and goals in graphic design. The application process generally involves submitting these materials through the online portal and possibly participating in an interview or portfolio review.

Portfolio submission is a critical component of the application, showcasing your skills and creative potential. Guidelines usually recommend including 10-15 recent works, such as digital illustrations, branding projects, or web designs, demonstrating versatility. Each piece should be accompanied by a brief description outlining the concept, techniques used, and your role in the project. Files are commonly accepted in formats like PDF, JPEG, or PNG, with specific size and resolution requirements provided by the program. Ensure your portfolio reflects originality, technical proficiency, and the ability to solve design problems effectively.

Standardized tests and assessments

To pursue a graphic design degree online, applicants typically need to meet specific admission requirements and follow a streamlined process. Most programs require a high school diploma or equivalent, along with a completed application form. Some institutions may ask for a personal statement or portfolio to showcase creative work and demonstrate potential. The application process often involves submitting transcripts, proof of prior education, and sometimes letters of recommendation.

Standardized tests and assessments, such as the SAT or ACT, are generally optional for online graphic design programs, especially those focusing on creative skills rather than academic rigor. Instead, many programs emphasize a review of the applicant’s portfolio, design experience, and motivation for pursuing the degree. Some institutions may require proficiency tests in digital tools or basic art skills, but these are less common. Overall, the admission process aims to identify students with a strong creative background and a passion for graphic design, ensuring they are well-prepared for the coursework.

Accreditation and Choosing the Right Program

Choosing the right online graphic design degree program is a crucial step toward building a successful career in the creative industry. Accreditation ensures that the program meets quality standards and provides recognized credentials, giving students confidence in their education. Understanding the importance of reputable accreditation and carefully selecting a program that aligns with your goals can set the foundation for a rewarding and professional future in graphic design.

Importance of accreditation

Accreditation plays a crucial role when selecting an online graphic design degree program, as it ensures the institution meets established standards of quality and academic integrity. By choosing an accredited program, students can be confident that they receive a reputable education that is recognized by employers and other educational institutions.

Ensuring that a graphic design degree program is properly accredited helps students gain essential skills and knowledge required in the competitive field of design. It also provides validation for coursework, making it easier to transfer credits or pursue advanced education later on.

Furthermore, accreditation can impact financial aid opportunities and scholarships, as many are only available for recognized programs. Students should prioritize accredited programs to secure a credible and valuable education that can open doors to career advancement in the graphic design industry.

Recognized accrediting bodies

When pursuing a graphic design degree online, selecting a program accredited by a recognized accrediting body is essential to ensure quality education and credibility in the industry. Accreditation verifies that the program meets specific standards of excellence and provides students with the skills and knowledge necessary for professional success. Recognized accrediting organizations for online graphic design programs include the National Association of Schools of Art and Design (NASAD), the Accreditation Board for Engineering and Technology (ABET), and regional accrediting agencies such as the Higher Learning Commission (HLC) and the Middle States Commission on Higher Education (MSCHE). By choosing programs accredited by these reputable bodies, students can be confident that they are receiving a valuable education that is respected by employers and other educational institutions. Ultimately, verifying accreditation is a crucial step in selecting the right online graphic design program that aligns with your career goals and ensures academic integrity.

Factors to consider when selecting a program

When selecting an online graphic design degree program, accreditation is a crucial factor to consider. A reputable accreditation ensures that the program meets industry standards and that your qualification will be recognized by employers and other educational institutions. It can also affect your ability to access financial aid and transfer credits. Additionally, evaluating the program’s curriculum is important to ensure it covers essential skills such as typography, visual communication, and digital tools. Look for programs with experienced faculty, industry partnerships, and opportunities for hands-on projects. Flexibility in scheduling, student support services, and reviews from current or former students are also key considerations. Ultimately, choosing an accredited program that aligns with your career goals and offers comprehensive training will set a solid foundation for your success in graphic design.

Reputation and graduate success rates

When selecting an online graphic design degree program, it is essential to consider accreditation and the program’s reputation. Accredited programs have been evaluated by recognized agencies to ensure they meet industry standards, which can enhance your credibility and employment prospects upon graduation. Research the accreditation status of the institution to confirm its legitimacy and quality of education.

Reputation and graduate success rates are also critical factors. A well-regarded program often has a strong alumni network and industry connections that can facilitate internships and job opportunities. Look into graduate success rates to gauge how effectively the program prepares students for careers in graphic design. High employment or freelance success among alumni can be good indicators of the program’s value and the support it offers students in achieving their career goals.

Career Opportunities and Job Outlook

Pursuing a graphic design degree online opens up a wide range of career opportunities in a dynamic and evolving industry. As digital media continues to grow, there is increasing demand for skilled designers talented in visual communication. The job outlook for graphic design professionals remains strong, offering ample prospects for those with a creative mindset and technical expertise to build a successful career in various sectors such as advertising, branding, and multimedia production.

Potential career paths in graphic design

A degree in graphic design online opens up a wide range of career opportunities in various creative industries. As digital media continues to grow, the demand for skilled designers is expected to remain strong, offering promising job prospects for graduates. The versatile skill set acquired through an online program enables individuals to pursue diverse roles across media, advertising, branding, and more.

Potential career paths in graphic design include working as a visual designer, brand identity designer, user interface (UI) designer, user experience (UX) designer, motion graphics artist, and multimedia artist. Many professionals also find opportunities in freelance work, allowing for flexibility and the ability to build a personal portfolio. Industries such as advertising, publishing, entertainment, and technology frequently seek talented graphic designers, ensuring a dynamic and evolving job outlook for those with a relevant online degree.

Emerging trends in the industry

A degree in online graphic design opens up a wide range of career opportunities across various industries, including advertising, publishing, entertainment, and technology. Professionals in this field can pursue roles such as graphic designer, art director, web designer, or UX/UI designer. As businesses increasingly focus on digital presence, the demand for skilled graphic designers continues to grow, providing a positive job outlook. Emerging trends in the industry include the integration of motion graphics, augmented reality, and interactive design, making it essential for designers to stay updated with new technologies and tools. Additionally, the rise of freelancing and remote work has expanded employment options, enabling designers to work with clients worldwide and expand their portfolios.

Internships and freelance opportunities

A degree in online graphic design opens numerous career opportunities and a promising job outlook for creative individuals. With the increasing demand for digital content, businesses, advertising agencies, and media companies are continuously seeking skilled designers to craft engaging visuals across various platforms.

• Graphic Designer
• Web Designer
• UI/UX Designer
• Brand Identity Specialist
• Advertising Creative
• Freelance Designer

1. Internships provide valuable hands-on experience and networking opportunities, often leading to full-time positions after graduation.
2. Many online programs facilitate virtual internships or collaborate with companies to place students in remote roles.
3. Freelance opportunities are abundant, allowing designers to work independently on diverse projects such as logos, website layouts, and marketing materials.
4. Online graphic design degrees equip students with skills that are highly adaptable to freelance markets, enabling flexibility and diverse client work.

Salary expectations and job growth projections

A degree in graphic design online opens a variety of career opportunities across numerous industries, including advertising, marketing, publishing, and digital media. Graduates can pursue roles such as graphic designer, visual designer, creative director, or multimedia artist, among others. The job outlook for graphic designers is positive, with the U.S. Bureau of Labor Statistics projecting steady growth driven by increasing demand for digital and multimedia content. Salary expectations for graphic designers typically range from $40,000 to $85,000 annually, depending on experience, location, and specialization. As technology continues to evolve, there is significant potential for career advancement and specialization within the field, making it a promising choice for creative professionals seeking flexible, online education paths.

Skills Developed Through Online Programs

Online programs in graphic design offer a valuable opportunity for students to develop a wide range of skills tailored to the digital creative industry. Through these courses, learners enhance their technical abilities, such as mastering design software and understanding visual communication. Additionally, online platforms foster important soft skills like self-discipline, time management, and remote collaboration, all of which are essential for success in today’s competitive design landscape.

Creative and technical skills

Enrolling in an online graphic design degree program offers a valuable opportunity to develop a diverse set of creative and technical skills. Students learn to conceptualize and communicate ideas visually through advanced design principles, color theory, and typography. Technical skills such as proficiency in industry-standard software like Adobe Photoshop, Illustrator, and InDesign are emphasized, enabling students to produce professional-quality work. Additionally, online programs foster problem-solving abilities, adaptability, and self-discipline as learners manage projects independently. Collaboration skills are also honed through virtual team projects and peer reviews, preparing students for real-world professional environments. Overall, these programs cultivate a robust skill set that combines artistic creativity with practical technical knowledge, essential for a successful career in graphic design.

Project management and client communication

Enrolling in a graphic design degree online allows students to develop a diverse set of skills essential for success in the creative industry. Through online programs, students enhance their project management abilities by coordinating multiple design projects, meeting deadlines, and managing resources effectively. They also refine their client communication skills by learning how to interpret client needs, present ideas clearly, and receive constructive feedback professionally. These competencies not only improve individual productivity but also prepare students for real-world client interactions, making them well-rounded professionals in the field of graphic design.

Adaptability to new tools and platforms

Completing an online graphic design degree helps develop a wide range of skills that are essential in today’s digital world. Students gain proficiency in various design software tools and platforms, enhancing their technical adaptability. This exposure encourages flexibility, allowing learners to quickly adapt to new tools and trends in the industry. Furthermore, online programs foster independent learning and problem-solving abilities, which are crucial for keeping pace with rapid technological advancements. Overall, these skills enable aspiring graphic designers to remain versatile and innovative in a dynamic creative environment.

Financial Aspects of an Online Degree

Pursuing a graphic design degree online offers a flexible and cost-effective way to develop essential skills in the creative industry. Understanding the financial aspects of an online degree is crucial for students to make informed decisions and plan their educational investments wisely. From tuition costs to potential savings, exploring these financial considerations can help students maximize the value of their online learning experience.

Tuition costs and fee structures

Financial aspects of pursuing an online graphic design degree include tuition costs and fee structures that vary among institutions. Understanding these costs is essential for planning and making informed decisions about your education investment.

Tuition costs for online graphic design degrees can range from affordable to more expensive options depending on the school. Some universities offer flat-rate tuition, while others charge per credit hour or course. Additional fees may include technology fees, registration fees, and course materials, which can add to the overall cost of the program.

1. Tuition Fees: Vary depending on the institution, typically ranging from $5,000 to $20,000 per year.
2. Registration Fees: One-time fees during enrollment, usually a few hundred dollars.
3. Technology Fees: Cover the use of online learning platforms and resources, often charged each semester.
4. Materials and Software: Expenses for graphic design software like Adobe Creative Suite, which may be included in course fees or purchased separately.
5. Financial Aid Options: Scholarships, grants, and loans are often available to help offset costs.

Scholarships, grants, and financial aid options

Pursuing an online graphic design degree offers a flexible educational path, but it also involves careful consideration of the associated financial aspects. Students should explore various scholarships, grants, and financial aid options to help offset tuition costs and related expenses. Many institutions and external organizations provide scholarships specifically for students pursuing degrees in creative fields like graphic design, often based on portfolio quality, academic achievement, or financial need. Grants are typically need-based and do not require repayment, making them an attractive financial resource for eligible students. Additionally, federal and state financial aid programs, including loans and work-study opportunities, can provide essential support. It’s important for prospective students to complete the Free Application for Federal Student Aid (FAFSA) and research scholarship databases to identify opportunities suited to their circumstances. Budgeting wisely and seeking out all available financial aid options can make earning an online graphic design degree more affordable and accessible.

Return on investment and value of online education

Obtaining a graphic design degree online offers a flexible and often more affordable pathway to advance in the creative industry. The financial aspects of an online degree typically include lower tuition costs and reduced expenses related to commuting and accommodation. When evaluating return on investment, students should consider the potential for increased earning power and career opportunities that a formal credential can provide, especially in a competitive job market.

Moreover, the value of online education in graphic design is enhanced by access to diverse resources, real-world projects, and the ability to learn at one’s own pace. Accredited online programs can deliver comparable quality to traditional on-campus degrees, making them a cost-effective option for many aspiring designers. Ultimately, a well-chosen online graphic design degree can lead to a strong return on investment, equipping students with the skills and credentials needed to succeed professionally.

Student Support and Resources

Student support and resources play a vital role in ensuring success in an online graphic design degree program. Access to comprehensive tools, guidance, and community networks can enhance learning experiences and help students develop their creative skills effectively. Whether through tutoring, technical assistance, or peer collaboration, these resources are essential for navigating the challenges of an online education in graphic design.

Academic advising and mentorship

Online graphic design degree programs often provide comprehensive student support and resources to help students succeed in their studies. These include access to digital libraries, software tutorials, and online technical support to ensure students can work effectively from any location. Academic advising is a vital component, offering personalized guidance on course selection, project management, and career pathways in the graphic design field. Mentorship opportunities are also available, connecting students with experienced professionals who can provide feedback, industry insights, and encouragement throughout their academic journey. These support systems are essential for fostering a collaborative learning environment and preparing students for the evolving demands of the graphic design industry.

Technical support and software access

Our online graphic design degree program offers extensive student support and resources to ensure your success. Students have access to dedicated academic advisors, peer communities, and online libraries to enhance their learning experience. Technical support is readily available to assist with any issues related to course platforms, digital tools, or hardware. Additionally, students are provided with access to essential design software such as Adobe Creative Cloud, enabling them to develop their skills with industry-standard tools from any location. Our comprehensive support system is designed to empower students throughout their educational journey in graphic design.

Online communities and peer networking

Student support and resources are essential components of an online graphic design degree program, providing learners with access to tutorials, software tutorials, and academic advising to enhance their skills and knowledge. Many programs offer dedicated help desks, technical support, and extensive libraries to ensure students can overcome challenges and succeed in their studies. Online communities and peer networking play a vital role in fostering collaboration, sharing feedback, and building professional relationships. These platforms often include discussion forums, social media groups, and virtual meetups that allow students to connect with peers worldwide, exchange ideas, and stay motivated throughout their graphic design education journey.

Career services and job placement assistance

Our online graphic design degree program offers comprehensive student support and resources to help students excel in their studies. From dedicated academic advisors to access to extensive digital libraries, students are equipped with the tools they need to succeed. Additionally, our career services team provides personalized guidance, resume workshops, and portfolio reviews to prepare students for the competitive job market.

We also offer job placement assistance through partnerships with leading design firms and agencies, ensuring graduates have opportunities to connect with potential employers. With a focus on practical experience and networking, our program aims to support students throughout their educational journey and into a successful career in graphic design.